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Featured Cause Couture


Childhood cancer is of extreme public health importance: it is the leading cause of death by disease in North American children.  This year nearly 12,000 children under the age of 15 will be diagnosed with cancer.  Yet, the causes of childhood cancers are largely unknown: unlike adults, children do not have lifestyle risk factors such as smoking, poor diet and long-term exposure to harmful substances.

Rock Your Cause™ wants you to wear your cause on your sleeve to raise money for childhood cancer research, treatment and care. Profits from every sale of Orange Label apparel will be donated to:

- Fund research related to the causes of childhood cancer, prevention and new treatments

- Educate families about early detection

- Provide information, programs and support to children living with cancer, as well as to their families and caregivers


Learn more about Childhood Cancer from the Canadian Cancer Encyclopedia.

Learn about SickKids Hospital: SickKids Fact Book


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The goal of our “Featured Cause Couture” is to bring awareness to causes and put them at the front lines of fundraising.  There is nothing black and white about the causes we support: our collection of causes is always evolving.